Latest · November 6, 2026 · 6 min
Long Sales Cycles: B2B Content That Brings Demo Requests
B2B content for long sales cycles: the security, procurement, ROI and case pages a champion can forward to a buying committee before the demo.
Read the postNotes from the Sound to Spokane
How Washington customers find businesses, what moves a listing up the map, how software companies earn demo requests, and what it all costs. Written for owners and marketing leads.
October 30, 2026 · 5 min
Book Spokane Construction Jobs Before the Spring Rush
A winter-to-spring plan for Spokane contractor marketing: pages and Business Profile work to finish before the thaw, plus services people search all year.
October 23, 2026 · 6 min
Comparing SEO Proposals: How to Read an Agency Quote
Read an SEO proposal line by line: deliverables, link definitions, contract length, who owns the work and the report, plus red flags to walk away from.
August 9, 2026 · 6 min
Before Product-Market Fit: Which Search Tasks Can Wait?
What a seed-stage startup should do for search now, what to put off until the product settles, and when SEO is the wrong channel for the moment.
August 1, 2026 · 6 min
Website Speed for Washington Customers on Rural Connections
Why a site that's fast on office fiber can crawl on a rural phone, and how to fix it with PageSpeed Insights, lighter images and less code.
July 21, 2026 · 5 min
Match Your Monthly Search Report to Calls and Booked Jobs
Every link with its live URL, target page and anchor text, plus keyword movement, leads and next month's plan. What to read in a report and what to skip.
June 27, 2026 · 5 min
Serving Vancouver and Portland From One Business Address
How Google treats searches on both sides of the Columbia, why 'Vancouver' alone points to Canada, and which pages a Clark County business should build.
Want these ideas checked against your own site?
Free SEO assessmentJune 15, 2026 · 6 min
How to Choose the Cities for Your Washington Service Pages
Choose the Washington towns for your service pages from real jobs, drive time and search demand, and skip any town you can't say something specific about.
April 18, 2026 · 6 min
Which Product Pages Should a Software Team Build First?
Why a SaaS site should publish use-case, integration, alternative and comparison pages before thought leadership, and how to choose the order.
March 23, 2026 · 6 min
SEO vs PPC for Seattle Businesses: Where the Budget Goes Further
When paid search beats SEO for a Seattle business, when organic pages compound, and how to run both, with worked math on clearly hypothetical click costs.
February 21, 2026 · 6 min
From Service Pages to Reports: Checking Monthly Agency Work
The monthly work behind an SEO plan in plain terms: research, page fixes, Business Profile, citations, reviews, links, and what the report should list.
February 2, 2026 · 5 min
Is SEO Worth It for a Small Business in Eastern Washington?
East of the Cascades there are fewer searches and fewer rivals. How to work out whether SEO pays for your business, using your own numbers.
January 23, 2026 · 6 min
Google Business Profile for Service-Area Businesses in Washington
How a Washington business that travels to customers should set up its Business Profile: hiding the address, picking service areas, and what distance means.
December 23, 2025 · 7 min
Rainy-Season Search: How Washington Demand Shifts With the Weather
Gutters and leaks in the wet months, snow tires east of the Cascades, tourism in summer: plan Washington pages and Business Profile posts a season ahead.
October 28, 2025 · 6 min
An Olympia Heat Pump Firm: Planning a Year of Search Work
Follow an Olympia heat pump firm through a hypothetical search campaign, from fixing service pages to reviewing inquiries and setting priorities.