Demo pipeline model
For software and B2B teams deciding whether organic search is worth funding. Put in your own traffic and rates; change the traffic figure to see what it would mean downstream.
Per month: now / after the change
- Visitors
- 3,000 / 4,500
- Demo requests
- 30 / 45
- New customers
- 6 / 9
- First-year revenue added
- $36,000 / $54,000
Over twelve months of new customers at these rates: $432,000 now, $648,000 after the change.
Get a free assessment of your siteA model with your own numbers, not a forecast. Change the assumptions to see how traffic, conversion and sales value interact. Campaign results do not predict the outcome of this model.
Reading the result
The defaults are placeholders, not benchmarks: 3,000 organic visitors a month, 1% requesting a demo, a fifth of demos closing, $6,000 of first-year value per customer. Replace each with your own numbers from your analytics and CRM.
The traffic change is the only lever the model moves. In practice, better pages can also lift the demo rate, because high-intent visitors convert better than people reading a general guide. That is why the work on our SaaS SEO plans starts with comparison, use-case and demo pages rather than broad articles.
Your next step
Find your next customers
Start with a free written assessment of your site and Business Profile, or pick a time for a call. Plans start at $65 a month and run month to month.
Prefer a conversation? Request a call or ask Wayfinder.